Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, there’s a series of questions. This revenue helps us to fund journalism across The Independent.Īs soon as you land on the Il Makiage website, it directs you to its "power match" quiz to determine your shade from the 50 available in its 'woke up like this" foundation. We may earn commission from some of the retailers, but we never allow this to influence selections. Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if it’s made online make-up shopping easier. We took the quiz, waited for our shade to arrive on our doorstep and put it to the test. More than 225,000 customers have rated the £36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. Instead, it’s created a detailed "power match" online quiz to find your foundation shade, from the 50 available, claiming to deliver 90 per cent accuracy. Promising buildable, medium to full coverage with a natural-looking matte finish, you won’t find it in any store. 10 best red lipsticks that are long wearing and don't smudge.10 best BB creams that give glowy, lightweight coverage.12 best foundations for mature skin that hydrate, moisturise and brighten your complexion.By the end of the day, I couldn’t wait to wash my face so my skin could breathe. The formula also felt heavy on my skin, so that I was very aware that I was wearing foundation. As the day progressed, however, the oiliness around my T-zones got out of control, and the product started seeping into my fine lines, making my skin appear dull and cakey. However, with Il Makiage, I was pleasantly surprised by the accuracy once the formula completely oxidized on my skin.įor the first few hours, my complexion looked pretty fabulous under different lighting conditions-indoor lights, natural sunlight, the bright lights of my bathroom vanity. I’ve never been good at matching foundation for my skin I’ve always relied on a sales associate in a beauty store to help me with the process, and even then it’s been hit-or-miss. But to be honest, I wasn’t expecting much. What really piqued my interest with this foundation is that it’s blended with vitamin E, which has anti-aging benefits, and hyaluronic acid to help hydrate and plump skin. While the algorithm is currently only available for the brand’s foundation and concealers, the brand tells us they are “continuing to explore the application of technology and AI in a range of other products,” so stay tuned. While the brand’s signature foundation is their most buzzed-about offering, there’s also a sprawling collection of eye, lip, and face products to explore. If the foundation doesn’t match your skin or you simply don’t like it, you have up to 14 days to return it for free and get your money back. After completing the online quiz, you’ll receive a perfectly-matched foundation from one of its 50 shades. Their tech team combined hundreds of thousands of data points and information on 700 different skin tone combinations to create the PowerMatch algorithm. “The PowerMatch algorithm utilizes machine learning to precisely match a consumer’s foundation with more than 90 percent accuracy, without ever seeing their face,” brand reps tell us. Launched in 2018, Il Makiage is a New York-based beauty brand that aims to make shopping for products online easier through its PowerMatch quiz.
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